We just returned from the ABC Kids Expo in Las Vegas this morning on a red-eye flight. It is great to be home!
We had a very busy and energizing show. Some thoughts and advice for anyone going to a trade show:
1) COMFORTABLE SHOES!!!! And band-aids for blisters…a foot soak wouldn’t hurt.
2) Convention centers are arid (particularly in Vegas); bring chap-stick, tic-tacs, and lots of water.
3) Trade show booth talent is a good investment. Don’t waste money on advertising at the trade show. Hire local people with trade show experience to help with your booth. You can use an agency (can be pricey), or try Craig’s list. We made effort to screen applicants and find qualified talent that reflected our values and we were very happy with it. Definitely a worthwhile investment.
4) Smile, relax and enjoy it. Last year we were nervous and that comes through in your presentation. This year we were calm, plus we let the booth help from #3 above be the ‘front line’, and we could see who was interested and who needed to be ‘brought in’ for more information.
5) Be available. Always have at least one of your principal people in the booth and readily available for questions on distribution chains, private labelling, and other in-depth questions that booth talent may not be able to readily answer. Don’t eat in the booth or gab on your cell phone, and don’t sit down.
More to follow….

